CBI’s Mutual Gains Approach to Negotiation
2023
By: Consensus Building Institute
https://www.cbi.org/article/mutual-gains-approach/
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This article discusses a mutual gains approach to negotiate better outcomes when conflict arises. This process outlines four steps that are preparation, value creation, value distribution, and follow-through. This process is not a win-win process but works best for parties with more than one concern and issue.